If you've ever worked an expo stand, you know how it goes. Hours of smiling at people as they walk straight past, a pile of brochures that barely shrinks, and maybe a handful of decent conversations if you're lucky. That wasn't our experience at Sydney Build Expo 2026. In late April we set up a full enclosure golf simulator on a client's stand at ICC Sydney for the two days of the expo. By the end of it, we'd helped pull in over 600 participants and hundreds of qualified lead